Rebranding is an important strategy to remain competitive by reaching a new audience
The rebrand plane was the second level of quality just below the Millers Falls premier line but above the Millers Falls economy line
Craftsman Line
Millers Falls produced the Craftsman plane for Sears from 1933 to 1969.
Fulton Line
Sears contracted Sargent to produce planes under the Fulton brand many years before Millers Falls produced their first plane. Researching the Sears catalogs shows that Millers Falls was also contracted to provide planes sold under the Fulton brand as early as 1931.
Dunlap Line
Millers Falls and Sargent produced the Dunlap plane line starting in 1937 and ending with their production around 1956. in 1957 Sears was importing planes from Germany for their secondary line. Sears went back to US made bench planes after two year and five years for block planes. No Millers Falls secondary planes have been found after the imports ended.
Merit Planes
From 1929 to 1932 Sears sold the Merit line of tools. Both Sargent and Millers Falls would provide the planes sold under the Merit name.
Worthington Planes
Explore the list of Worthington planes made by Millers Falls
P&C Planes
Both Millers Falls Co. and P&C Tool were acquired by Ingersoll Rand. Under the same parent company, Millers Falls tools were marketed under the P&C brand.
Proto Planes
Both P&C Tools and Proto were subsidiaries of Pendleton Tool Industries. In 1964, Ingersoll Rand acquired Pendleton Tool. Proto, P&C and Millers Falls were all under the Ingersoll Rand name. Soon after, Proto started marketing Millers Falls tools under the Proto band.
Stiletto Planes
Explore the list of Stiletto planes made by Millers Falls
Keen Kutter Planes
Explore the list of Keen Kutter planes made by Millers Falls
Sears Planes
Sears had a block and bench plane with the SEARS brand.